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If these ideas resonate, the next step is to explore how they apply to your business.


Are You Using AI to Think Less? That's a Problem.
Business owners who are highly intelligent, deeply experienced, genuinely passionate about what they do, slowly, quietly handing over the one thing that actually matters: their thinking. Not their admin. Not their formatting. Their thinking.


What are you pretending not to know?
When a business feels stuck, the natural instinct is to look outward. But the most important question is often closer to home. This post explores the uncomfortable truths business owners already know but choose not to act on, and why facing them is the first step to real progress.


The Power of Togetherness: Lessons from Music and Business
Two separate experiences in music and business collided to reveal a truth Alan Wick had been living for years without fully naming it. This post explores the powerful connection between togetherness, values and what it really means to build something worth building.


Transforming Your Perception: From Fielders to Boundaries
In business, the same set of facts can feel either full of possibility or completely limiting, depending on what is happening inside you. This post uses the lens of cricket to explore how transforming your perception can open up options that were always there but invisible until now.


The Day I Destroyed Thousands of Pounds of Speakers…on purpose
Every entrepreneur eventually faces a moment that defines what they stand for. For Alan Wick, that moment came when he chose to destroy thousands of pounds worth of speakers rather than compromise on quality. This post explores what that decision taught him about values, integrity and the kind of business worth building.


Confessions of a Money Obsessive
In this talk at The Do Lectures, Alan Wick shares the story of chasing money, losing sight of what truly matters, and the four lessons that changed his relationship with money and business forever. Honest, personal and genuinely useful for any entrepreneur who has ever wondered whether success is really about the numbers.


Fear is a Doorway: Business, Legacy, and Love
In this podcast conversation, Alan Wick explores what it really means to build a business and a life driven by purpose, authenticity and love. A deep and honest discussion about fear as a doorway, legacy and what truly matters when you strip back the noise of running a business.


The £50 Note That Changed Everything
30 years ago, Alan Wick discovered something that changed how he thought about customer service measurement. It was not about the data. It was about how you make people feel. This post shares the story of a £50 note and the insight it unlocked about loyalty, trust and what really keeps customers coming back.


Break Glass for Cash: A Micro Business Reality
Cashflow can disappear faster than almost anything else in a micro business, and most owners only realise it when things are already serious. This practical guide from business coach Alan Wick explains the real reasons cashflow dries up, and what you can do about it before you need to break the glass.


Are You Really Ready for Change?
Every business owner talks about wanting growth. But growth means very different things to different people, and not everyone is truly ready for what it requires. Business coach Alan Wick explores the honest question behind the ambition: are you really prepared for what change demands of you, your team and your business?


The Push and Pull of Today vs. Tomorrow
Every entrepreneur feels the tension between what the business needs today and the vision they are trying to build for tomorrow. Business coach Alan Wick explores this push and pull honestly, and how to stop the present constantly consuming the future you are trying to create.


From Drama to Empowerment: A Real-Life Story of Entrepreneurial Growth
In his work as a business coach, Alan Wick has seen many founders trapped in patterns of drama that exhaust them and hold their businesses back. This post follows a real-life story of a founder who shifted from victim to empowered leader, and the difference that one mindset change made to their entire team.


The Art of the Exit: Selling Your Business
Selling a business is one of the most significant events in an entrepreneur's life. It is not just a transaction but an emotional and strategic journey that requires careful preparation. Business coach Alan Wick draws on his own experience to share what the exit process really involves, and what founders need to think about long before they get to the negotiating table.


What’s Love Got To Do With It?
Alan Wick is often asked what love has to do with running a business. This post is his answer. It explores why building a business with love at its core is not soft or sentimental, but one of the most practical and commercially sound decisions a founder can make.


Is Your OODA Loop Broken?
The OODA Loop, Observe, Orient, Decide, Act, is a decision-making framework originally developed for military strategy but powerfully applicable to business. Business coach Alan Wick explores why so many entrepreneurs get stuck in the loop, and what to do when your decision-making feels slow, reactive or disconnected from reality.


How to Gain Customers by Making a Pig's Ear Out of It.
It may feel counterintuitive, but making a mistake and then over-delivering on the recovery can create stronger customer loyalty than if nothing had gone wrong at all. Business coach Alan Wick explains the psychology behind this, and how businesses can turn complaints into their most powerful retention tool.
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