
Are we a match?
Over the years, I’ve found that working well together depends just as much on shared values, mindset, and approach. I do my best work with purpose-driven entrepreneurs who are open, committed, and ready to grow — both professionally and personally. If you’d like to know whether we’re aligned, the table below should give you a clear sense.
Investment
My fees are bespoke and reflect the scale, complexity and ambition of the work we do together. Clients categorise my fees as an investment — one that delivers measurable returns in increased sales, profits, and / or shareholder value.
I typically work on the following commercial basis:
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Fixed project fee, minimum £10,000.
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Monthly retainer, minimum £1,200.
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Call-off agreement (on-demand support), minimum £2,000.
While I prefer project-based or retainer arrangements, when hourly billing is required, my rate is £600.

“I was referred to Alan by an industry contact who said Alan was the best investment he’d ever made.
I have to agree!”
Sam Cox, Director, Landscapeplus
In certain circumstances, particularly where there's strong alignment with my ideal client profile, I may agree to success-based arrangements, such as a share of:
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Increased profits.
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Equity investment raised.
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Enterprise value on exit.
All fees are agreed in advance and co-created through open discussion. I work with entrepreneurs where there’s mutual respect, meaningful business challenges, and the potential for extraordinary outcomes.
If you own a UK-based organisation add VAT to the figures shown