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10 September 2024

Ali Maggioncalda

Helping couples keep their spark with Ali Maggioncalda

Ali MaggioncaldaFounder & CEO at Lovewick
00:00 / 01:04
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Overview:

In our conversation, Ali

  • Explains what Lovewick is all about, and how the concept was born.

  • Describes the typical user of the app and the huge impact TikTok had on exposure and audience growth.

  • Talks about the app’s business model, and difficult decisions that had to be made around monetisation.

  • Opens up about the meaning behind the name, and her background before starting Lovewick.

  • Discusses the irony of tech being the solution for improving ‘real life’ interaction.

  • Delves into the transition from working for others to going it alone.

  • Focuses on the issues that come with managing funding when you’re starting out, including getting backing.

  • Reflects on decisions made during the business’s first two years, around hiring people and doing market research.

  • Expands on TikTok’s impact, and how the dynamics have shifted to Instagram.

  • Shares aspirations for Lovewick’s future over the next five years.

  • Shares her learnings in business so far, stressing that no matter how big your team grows you should never personally stop talking to your product users.

Ali Maggioncalda

Founder & CEO at Lovewick

Highlights:

1:18 – Our show’s sponsor, Magus Wealth

2:07 – The concept behind the Lovewick app

8:33 – Generating content

10:15 – The typical user

14:30 – Business model and monetisation

19:55 – Where the name came from

21:50 – Life before Lovewick

28:40 – Tech as the solution to a human problem

34:40 – The early days

37:40 – Managing funding and backing

47:30 – Harnessing the power of TikTok

55:25 – Aspiration for the future

57:45 –  Lessons learned

Follow the Love Business with Alan Wick Podcast

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