10 September 2024
Helping couples keep their spark with Ali Maggioncalda
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Overview:
In our conversation, Ali
Explains what Lovewick is all about, and how the concept was born.
Describes the typical user of the app and the huge impact TikTok had on exposure and audience growth.
Talks about the app’s business model, and difficult decisions that had to be made around monetisation.
Opens up about the meaning behind the name, and her background before starting Lovewick.
Discusses the irony of tech being the solution for improving ‘real life’ interaction.
Delves into the transition from working for others to going it alone.
Focuses on the issues that come with managing funding when you’re starting out, including getting backing.
Reflects on decisions made during the business’s first two years, around hiring people and doing market research.
Expands on TikTok’s impact, and how the dynamics have shifted to Instagram.
Shares aspirations for Lovewick’s future over the next five years.
Shares her learnings in business so far, stressing that no matter how big your team grows you should never personally stop talking to your product users.
Ali Maggioncalda
Founder & CEO at Lovewick
Highlights:
1:18 – Our show’s sponsor, Magus Wealth
2:07 – The concept behind the Lovewick app
8:33 – Generating content
10:15 – The typical user
14:30 – Business model and monetisation
19:55 – Where the name came from
21:50 – Life before Lovewick
28:40 – Tech as the solution to a human problem
34:40 – The early days
37:40 – Managing funding and backing
47:30 – Harnessing the power of TikTok
55:25 – Aspiration for the future
57:45 – Lessons learned