Transforming organisations through the alchemy of design and love

In our conversation, Clive

• Explains being a designer working in multiple disciplines of design but now primarily considers himself a service designer.

• Tells us about ‘Project Love’, the result of an exciting brief from the Fetzer Institute, that has a 500-year mission to do good.

• Describes working with Mark Vernon, a philosopher, writer and psychotherapist interested in the meaning of love across different cultures.

• Delves into different forms of love, like neighbourhoods and communities.

• Highlights the importance of spirituality.

• Enthuses about the charity he founded, 'Design For Love', raising money to fund design projects like ‘story benches’.

• Expands on the meaning of ‘service design’ and how he discovered it.

• Talks about the concept of ‘process mapping’ and how invaluable trying out a customer’s journey can be.

• Opens up about how the energy that Project Love has can be applied to branding.

• Reflects on what he would have done differently with the benefit of hindsight.

• Shares his learnings.