Seven Ways to Scale Your Business Webinar
Seven Ways to Scale Your Business Webinar
30 December 2020
Exploring the power of sound, with Julian Treasure
Or listen via your preferred audio player:
Overview:
In addition, we discussed subjects including:
What is ‘the business of sound’ and how it can benefit businesses.
The importance of having a very clear purpose.
The challenges of offering a product or service that people don’t know they need.
How to build a successful business with a virtual team.
The difference between having faith in one’s business & knowing it’ll succeed.
Julian’s most important learnings from his long experience as an entrepreneur.
Julian Treasure
Founder of the Sound Agency
Highlights:
1:00 - Why sound in branding is key.
2:25 - The negatives of background music in commercial and public spaces.
6:05 - Positive experiences made possible by ‘soundscapes’.
9:35 - Conflicting reactions of people’s responses to sounds.
11:50 - Methods used by The Sound Agency to express a brand.
14:44 - Experiences with TED talks.
18:39 - Early business experiences.
21:35 - The origins of The Sound Agency.
29:35 - The challenges of selling a product that people don't realise they need.
32:26 - Sharing learnings.
35:50 - Tips for remote working.
44:58 - The invention of a new nature-based sound product for workspaces.
Follow the Love Business with Alan Wick Podcast
