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» UK BUSINESS ADVISER

» 40+ YEARS EXPERIENCE

Helping founders build stronger, more valuable businesses

You need someone who's walked the talk and got the scars. Who’s built and sold real businesses, is brutally honest,
and always on your side.

20 minutes. No pitch. Leave with one clear next step.

£300m+

revenue

generated​

40 +

years business experience

500 +

businesses supported

£1.4m

profit achieved in 12 months

7 & 8 figure

exits successfully delivered

I support entrepreneurs and business leaders navigating growth, complexity and high-stakes decisions, through strategic consultancy, coaching and mentoring.

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You've built something remarkable.

But success has a cost.

Your business works. You know how to run it. And now the decisions carry more weight than ever. More options. More noise. More repercussions. More people telling you what to do next.

And somewhere along the way, you stopped trusting your own judgment.

You ask three different AI models the same question and get three different answers. You're drowning in information, but starved of clarity. And being at the top can be lonely.

What you need isn't another theory or framework. You need someone you can trust to have your business's best interests at heart. Someone with a solid reputation and a proven track record.

 

That's where hard-won judgment - the kind that comes from hands-on building, scaling, and selling businesses - becomes worth more than any amount of text book methodology ever will.

I’ll be your running mate. Supporting you and cheerleading you. Long-standing clients observe my ‘kind but direct’ approach. I don’t shy away from telling you honest, sometimes uncomfortable truths, but it’s always delivered with care.

20 minutes. No pitch. Leave with one clear next step.

Based on a recent independent survey of over 40 clients, past and present,

  • 95% said I had their best interests at heart, and

  • 91% rated their trust in me as 8+ out of 10.

REAL results from REAL businesses at pivotal moments

Based on a recent independent survey of over 40 clients, past and present,

  • 87% of 40+ clients said I had helped make their business more profitable, and

  • 91% rated what I delivered as better than other advisers they’d worked with.

Listen in. Here's my quick introduction to who I am and how I work.

20 minutes. No pitch. Leave with one clear next step.

Trusted by Founders and Business Owners

Queen's Award for Export
Queen's Award for Export
Queen's Award for Innovation

Two Queen's Awards for Export and one Queen's Award for Innovation for companies I led.

HOW ALAN CAN HELP

Areas of Focus

Alan offers tailored support for entrepreneurs and business owners, depending on the situation.

Business Coaching & Advisory Services

Helping owners improve performance, clarify decisions and grow sustainably.

Independent guidance on complex strategic decisions and business challenges.

Business Mentoring & Consultancy

Exit Strategy Support

Preparing owners for transitions, maximising value and planning successful exits.

Business of Finance® Course

A structured course to build financial confidence and strategic understanding.

Changes you'll see when we work together.

You'll get clearer about what actually matters - and braver about acting on it.

 

Most founders don't lack ideas or ambition. What they lack is permission to trust themselves again. Working together, you'll rediscover that. You'll cut through the noise, get to the real problem faster, and move forward without constant second-guessing.

 

But this isn't a transactional thing. It's a relationship built on honesty and belief. You'll be told what you need to hear, not what's easy to say. And you'll never doubt whose side I'm on- I genuinely believe in what you're building, even on the days you've stopped believing in it yourself.

 

When we work together, three things shift:

  • Clarity. The fog lifts. You see the real decision in front of you, not the noise around it.

  • Conviction. You move from second-guessing yourself to moving decisively. Your team sees the difference.

  • Sustainability. Your business becomes less dependent on you carrying everything.

 

That's the real win.

 

This works best with founders who are ready to be challenged, willing to do the work between sessions, and committed to building something that lasts, not just grows fast.

20 minutes. No pitch. Leave with one clear next step.

» WHAT CLIENTS SAY

John Wyer Headshot

"Alan changes the way you look at the world. He helps you to understand your own business better, and he has helped transform ours.”

John Wyer, CEO, Bowles & Wyer

WATCH AND LISTEN

Alan in Action

Talks, interviews and insights from 40+ years at the coalface of business.

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DO Radio Show 

Alan co-hosts a show on DO Radio, a live business show focused on the realities of running and growing a business.

Alan Wick presenting at the DO Lectures

Guest speaking

Alan regularly speaks at events and on industry platforms, sharing practical insight drawn from decades of building, scaling and exiting businesses.

Alan Wick presenting podcast

Love Business Podcast

Alan hosts his own podcast, where he explores the realities of leading and growing a business through candid conversations and real examples.

Ready to unlock the next level in your business?

The next stage is to explore whether this is right for you and your business.

20 minutes. No pitch. Leave with one clear next step.

THINKING FOR GROWTH-MINDED FOUNDERS

Insights for Founders and Business Leaders

Thoughts and perspectives on growth, leadership and navigating complexity.

Frequently Asked Questions

Trusted by Founders and Business Owners

Not sure if you are really ready for change?

Take a short assessment to gain crucial insights into your company's potential for sustainable growth, increased efficiency, and adaptability.

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